Giorgio Armani Perfumes & Fragrances

Giorgio Armani launched its first fragrance in 1982 and has since become one of the most-worn designer houses in the world. Acqua di Giò, in particular, defined the late-90s fresh-aquatic genre and remains a top-selling men's cologne globally.

The K Chris Armani lineup spans the men's classics (Acqua di Giò, Code, Stronger With You, Emporio Armani) and the women's pillars (Sì, My Way, Because It's You, Acqua di Gioia). Acqua di Giò Profumo and Acqua di Giò Parfum are the upgraded EDP-and-higher concentrations for those who want longer wear and more depth from the original.

Armani Privé — the niche line — sits at a higher price point and is built around rare materials and limited production. Worth exploring if you've worn the mainline collection and want to step up.